Dear California

With this campaign, Blue Sheilds connects people in a brave way. It is all about telling HONEST, HUMAN, and COURAGEOUS stories of people. We designed an activation which is the scar museum, to exhibit the brave stories of people.

I was in charge of social media and participate in strategy development. Controlled the budget and brought out the idea to corporate with curation organizations to decrease cost. 

Copywriters: Fanny Olsson, Peter Westberg

Art directers: Savannah Williams, Shivani Shah

Business side: Tsai Ning Wang(Kelly)

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